Tag Archives: celebrity endorsements

Sports Broadcasters as Brand Ambassadors

Why Sports Broadcasters Make Good Brand Ambassadors TicketCity, a ticket marketplace specializing in sporting events, has recently announced a new partnership with ESPN broadcaster Chris Fowler making them the first in their industry to join forces with a true celebrity spokesperson. Together they will work to develop a larger industry presence and work to deliver […]

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Sports Endorsement Deals

Taking Calculated Risks in the High Stakes world of Endorsement Deals How will you know if a marketing campaign will be successful? To be honest that’s quite an unanswerable question to some degree. However, some of the best campaigns aren’t necessarily the most glaringly obvious alignments but rather the ones that have been carefully calculated […]

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What a True Celebrity Endorsement Looks Like

Back in the beginning of May, football player Richard Sherman walked on stage to sign his extension with the Seattle Seahawks. In his hand was a bottle of the sports drink BODYARMOR, which was unusual since he had no endorsement ties with the company at the time. Fast forward to this week, and the cornerback […]

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