Sports Broadcasters as Brand Ambassadors

Why Sports Broadcasters Make Good Brand Ambassadors

hire-a-sports-speakerTicketCity, a ticket marketplace specializing in sporting events, has recently announced a new partnership with ESPN broadcaster Chris Fowler making them the first in their industry to join forces with a true celebrity spokesperson. Together they will work to develop a larger industry presence and work to deliver memorably great experiences at this year’s upcoming sporting events. The ticket buying service utilizes a 100% guarantee rate that has helped them to become one of the leading ticket sellers in the industry for over 20 years. Who better to hype the sports community to buy tickets for the big game than the same broadcaster that has lent his voice to some of the biggest games in the last decade? In Fowler’s line of work, getting fans excited for the game is about convincing them the game will be so exciting they will regret missing it! For Fowler, we know it will be quite easy to switch his focus from not only energize the sports community simply about the game but also directing them to buy their tickets from a certain service he now endorses.

TicketCity has a long-lasting network of partners including CBS Sports, the Alamo Bowl, and even hosted their own college football bowl game in recent years. This partnership could not be a better fit for the two. Fowler is an Emmy Award winning sports broadcaster whose excellent work over the past years with ESPN has been well documented. His ability to energize sports fans for any event will help the company develop a deeper connection with its fan base that extends far beyond the simple process of buying a ticket to a game. Similar talents such as Stephen A. Smith, Skip Bayless and Ernie Johnson have developed a name for themselves in pop culture because of their excellent work in the field of sports broadcasting and they too would make great brand ambassadors for companies looking to reach a broad target audience of sports fans.  Sports fans of all ages align with their favorite broadcasters and analysts and TicketCity looks to capitalize on such a vast listening audience.

The same success could come from many other sports broadcasters who have developed influential power in the sports broadcasting industry. The likes of Erin Andrews, Lee Corso, Dick Vitale or even Jim Nantz and Bob Costas are just several other examples of broadcasters who have the ability to light up a telecast and influence listeners. They can make great brand ambassadors and motivational speakers because they have already developed a rapport with their fans and can use their fame to energize a company at a corporate event or trade show, or motivate a crowd of graduates at commencement ceremonies.

Finally businesses are beginning to understand the buying power a sports broadcaster could create for their company. Today’s sports broadcasters have the ability to connect with audiences on almost a friendly level despite the fact that they are hundreds of miles away and have probably never actually met them. Their job is to sell the game; it seems like a no-brainer to enlist their help in selling things associated with the game does it not?

For more information on sports broadcasters as brand ambassadors or to hire a sports speaker, contact Sports Speakers Bureau today by filling out our online contact form, sending us an email: or by calling 888-257-6807.