Case Studies

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Anastasia Ashley and Inergetics

Who: Publicly traded Pharmaceutical company, Inergetics undertook a national search for a ...
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Dara Torres joins Kohl’s Sport of Shopping Campaign

Dara Torres joins iconic female athletes Mia Hamm and Lindsey Vonn in ...
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Cal Ripken and Transitions Endorsement

Challenge: To demonstrate the importance of healthy, enhanced vision and its vital ...
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Who Will Win the World Cup of Marketing?

Forget KimYe, the world is now on World Cup time as the best of the best in the soccer sphere face off in the most widely viewed sporting event in the world. Once every 4 years, the most elite soccer players from around the globe are given their shot at glory but they’re not the […]

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Top 10 Trending Sports Speakers June 24 2014

Michelle Wie: As a teenager she was playing against the best male golfers on the PGA Tour, now one of the LPGA’s leading headliners has finally captured her first major victory this weekend at the U.S. Open. For 11 years Michelle Wie has been at the center of the women’s golf world and her tournament […]

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Sports Broadcasters as Brand Ambassadors

Why Sports Broadcasters Make Good Brand Ambassadors TicketCity, a ticket marketplace specializing in sporting events, has recently announced a new partnership with ESPN broadcaster Chris Fowler making them the first in their industry to join forces with a true celebrity spokesperson. Together they will work to develop a larger industry presence and work to deliver […]

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Sports Endorsement Deals

Taking Calculated Risks in the High Stakes world of Endorsement Deals How will you know if a marketing campaign will be successful? To be honest that’s quite an unanswerable question to some degree. However, some of the best campaigns aren’t necessarily the most glaringly obvious alignments but rather the ones that have been carefully calculated […]

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Top 10 Trending Sports Speakers June 17 2014

Kawhi Leonard: Kawhi Leonard has completely redefined the meaning of the silent treatment after his incredible performance against the Heat in the NBA Finals this year. Besides being the obvious choice as the NBA’s season-long Quiet Game Champion, the San Antonio Spurs’ deadly assassin took home the MVP he so humbly deserved with an NBA […]

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Yesterday’s Sports Stars, Today’s Sports Businessmen!

Timing is proving to truly be everything for Ranzy Jewelers and luxury Swiss watch manufacturer Breitling, as they recently spent an evening celebrating the newest collection of Breitling watches with legendary athlete and long time supporter of the brand, Wayne Gretzky, just in time for the NHL playoffs. Gretzky is among a long list of […]

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MLB Hall of Fame Inductees 2014

Things worth having never come easy, and each member of the Major League Baseball Hall of Fame has earned their place in baseball history. Cooperstown remained empty last year when no one was selected in the balloting, but will be rejuvenated after this year’s voting saw three ballplayers Greg Maddux, rotation-mate Tom Glavine, and Frank […]

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Top 10 Trending Sports Speakers June 10 2014

Rafael Nadal: To the victor go the spoils and the ATP Tour’s proven King of Clay returned to championship form winning this weekend’s French Open titled for a record 9th time in his career. Rafa worked his way past Novak Djokovic in 4 sets to tie Pete Sampras with 14 Grand Slam singles titles, putting […]

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What a True Celebrity Endorsement Looks Like

Back in the beginning of May, football player Richard Sherman walked on stage to sign his extension with the Seattle Seahawks. In his hand was a bottle of the sports drink BODYARMOR, which was unusual since he had no endorsement ties with the company at the time. Fast forward to this week, and the cornerback […]

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Top 10 Trending Sports Speakers June 4 2014

Why are they trending you might ask? Let the experts at Sports Speakers Bureau break down Who’s Hot and find out why these Sports Speakers are making Headlines. Tim Howard: The temporary rain cloud that was hovering over the Men’s National Soccer Team seems to have lifted after the fellas returned to action in several friendly tune-up matches […]

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