Should your company or organization hire athletes for endorsements and marketing campaigns in 2017? The answer is absolutely YES!
This week, AOL business released a curated list of the highest earning athletes in terms of endorsements in 2016 (click here to view full list). The list contained the usual suspects such as Lebron James, Peyton Manning, Serena Williams, Phil Mickelson and Roger Federer. Their endorsements ranged from a cool $15 million all the way up to Roger Federer status which tallied a whopping $60 million from endorsements alone in 2016. Companies big and small are now choosing to hire athletes for endorsements and promotional appearances. So what does that tell you about the current marketplace for hiring athletes for endorsements heading into 2017? Why would so many companies be shelling out millions of dollars just to let a famous athlete tell their brand story?
Let’s break it down. These empowering male and female sports icons are our heroes. They’re the topic of conversation. They’re our best friends we’ve never met. They have the power to influence our buying decisions whether we agree to admit it or not. The bottom line is, consumers can’t get enough of sports-branded material. Case and point with a company like Under Armour who has spent serious cash to partner with the biggest names in major sports (Tom Brady, Jordan Spieth, Steph Curry, Bryce Harper, Lindsey Vonn, etc.) and now have cornered the market in the apparel industry with a booming ROI in the last few years.
But it’s not just companies and brands that are associated with sports who are winning the day when they hire athletes for endorsements. Online domain provider GoDaddy experienced an exponential growth in their business in the last decade after hiring NASCAR driver Danica Patrick as the face of their brand. Another great example of winning marketing strategies with athletes was in the fall of 2015 when Carl’s Jr. featured UFC fighter Ronda Rousey in a series of TV, print and social media advertisements. Carl’s Jr. achieved record sales immediately following the release of the ad, and in less than 2 weeks the ad had over a billion media impressions.
When brands hire athletes for endorsements, it’s a win-win situation for both parties. At Sports Speakers Bureau, our experienced sales team has helped our clients partner with some of the biggest names in sports to create innovative traditional and social media marketing campaigns that generate a tangible ROI. If your company or organization is looking to hire athletes for endorsements in 2017, contact us today via email at firstname.lastname@example.org or call (212) 410-4243 to speak with a representative about your future marketing plans.